Marketing and Communications Training

Event Details

Business Storytelling: Passing Fad or Here to Stay?Marketing Communications Training Region Nine

Learn how recent research in neuroscience has made storytelling one of the biggest buzzwords in the business world. Explore why organizations should tell stories and what kind of stories are the best. Discover why the most important story isn’t about your organization at all, and how the insights you get from customer stories can guide your marketing strategy and make your business better.

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About the Speaker: 

Lori Creighton, owner of Homestead Media, specializes in using buyer personas and business storytelling to make marketing more strategic. With a background in teaching and small business ownership in addition to marketing, Lori considers herself first and foremost a communicator. She believes that being a good communicator starts with being a good listener, asking the right questions, and making connections with what you learn. Making connections is what storytelling is all about and Lori is pleased to share what she has learned to help you become a better communicator, too.

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