As a small business, deciding where to spend your limited time on marketing can be challenging. Having a clear understanding of your audience is critical to determining which channels you should create content for and how to create effective content for those channels when the time comes. This session will focus on gaining a better understanding of your audience and how you can use that information to create effective content for the right channels.
About the Speaker
Ashley Flitter is a digital marketing professional who specializes in marketing automation, SEO, and project management. She is also a productivity consultant and loves tackling big, complex problems + projects. Ashley also enjoys spending time with her family and doing community outreach. She lives in Mankato with her husband, children, cat, and her true love, Gilly the Beta Fish.