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Understanding Your Operating Enviornment

Tuesday, February 21, 2017 - 8:30am to 10:00am
St. Peter

The Minnesota Army National Guard Recruiting and Retention Battalion is known as being the best Army National Guard recruiting state in the country over the last fifteen years. This program uses boots-on-ground experience and research knowledge from our incredibly talented Soldiers in order to acknowledge, adapt to and execute ideas based on the traits and needs of our target market audience (mostly millennials). This will encompass various marketing and sales strategies across our areas of operation. 


Presenter: Aaron D. Meyers, 1SG, MNARNG, has served a total of 19 years to the Minnesota Army National Guard, 15 of those years to the Minnesota Army National Guard Recruiting and Retention Battalion. First Sergeant Meyers was deployed in Operation Iraqi Freedom in September of 2011 with service as a Liaison Officer at the United States Embassy in Baghdad, Iraq and Special Projects Noncommissioned Officer in Charge in Basra, Iraq. Currently he is the Noncommissioned Officer in charge of Southeastern Minnesota's Recruiting and Retention Noncommissioned Officers and First Sergeant of the Recruit Sustainment Program Company in Mankato.